On August 31, Elements Fitness Studio was transformed into GALLERY 68 for a special evening featuring limited edition artwork from the Hamptons Surf Company Collective, including Gregory Barton, Matthew Barton, David Rampersad, and special guest, Michael Weisman. Artwork courtesy of Salon Twenty-One was also featured. This special event kicked off a new Hamptons gallery experience. The GALLERY 68 series will continue next summer. Thanks again to Andrea Fornarola for hosting the event!
A surf company and a barre fitness studio partnering up for a charity event: yeah, definitely not a normal thing to do. Well, first you have to come up with a somewhat catchy name that slightly works for the event and then you have to get everyone involved. The result, two successful events that did a lot to benefit the Animal Rescue Fund of the Hamptons.
To take it back up a step, we've had a great relationship with Elements Fitness for the last few years. Andrea Fornarola, founder and CEO of Elements, runs an incredible business in East Hampton and NYC and has been a huge help/promoter of Hamptons Surf Company. She is also always down to think a little outside the box to come up with great event ideas that bring our companies together. Though we couldn't actually pull off filling the barre studio with sand for this go around, there is always next year.
Now that you're all caught up, let's recap this summer's events. We started with one Beach, Barre & Bark event in July. Proceeds from the entire day went to ARF and the total profit from our limited edition event t-shirts also went to benefit ARF's efforts. The first event was a success, but we wanted to make the second event in August even better. We got some reinforcements from the wonderful ladies over at Carissa's Breads, which really helped to put the event over the top and create a Newtown block party vibe. The volunteers from ARF, as always, were the stars of the show only shown up by their furry companions. ARF set up their table outside of Elements and took donations throughout the day. A portion of that day's profits for both Elements and Hamptons Surf Company went to benefit ARF once again.
This summer's involvement with ARF will definitely result in a furthered partnership over this next year and into next summer. We are very excited to continued to be a part of all the wonderful work that they do.
Surfrider Foundation’s mission is the protection and enjoyment of the world’s oceans, waves and beaches through a powerful activist network. The Eastern Long Island Chapter has been a strong advocate of public access and environmental preservation along our shoreline from Montauk Point to Moriches Inlet for over 15 years. Staffed by a dedicated team of volunteers, the grass roots chapter works with every level of government on resolving many important coastal issues. In addition, dozens of beach cleanups, educational programs, and dune plantings have been done with local students and community members.
We were honored to be a sponsor of Surf Movie Night XVI and further our involvement with the wonderful Eastern Long Island Chapter. This event was particularly special to us given that we grew up attending all of the surf movie nights. We took great pride in making the t-shirts for the event since we still covet ours from years past.
Surf Movie Night XVI was hosted by Andy Brosnan, chair of The Eastern Long Island Chapter. The main feature film was "The Seawolf," an artistic piece of cinematography about winter surfing, created and directed by Ben Gulliver. The film follows eight surfers on a two-year journey to the farthest corners of the globe in search for clips. The night also featured local surf shorts.
Along with films, there was a courtyard exhibit highlighting chapter programs and initiatives and a raffle and silent auction.
This is a great family tradition and serves as the primary clean water fundraiser for the chapter and we were happy to finally have a bigger role in the night.
Besides Dreesen's what is your favorite breakfast spot in EH?
UJ: Buckets was the best. It's a big loss not having them. I was a staple on the bench out front. Now (and even back then), you can find me at Papas. Classic spot with great vanilla malted frappes [he really means shakes].
Besides food, what else do you like to do in EH?
I love to walk. I start my day around 6 am [better than when he used to get up at 5] and I walk about a mile into town. I grab my donut and a coffee and then I take the long way to the beach.
Do you ever meet anyone interesting on these walks?
Yeah - Jon is a great guy.
You a big beach person?
I hate the sand, but I love sitting up at the deck at Main Beach.
Art Start nurtures the voices, hearts and minds of New York City's underserved youth through consistent creative workshops inside homeless shelters, alternatives to incarceration programs and partnering youth agencies. Their "Emerging Artist Program" supports NYC emerging artists between the ages of 13 - 21 who have exhibited exceptional artistic talent, but lack the resources and support to turn that talent into opportunities for their future. Funds raised will go towards youth Metrocards, stipends, coursework as well as supplies and equipment necessary for the young artists to succeed.
We had the pleasure of taking our mission to the heart of the city by getting directly involved with the Emerging Artist Program at Art Start. As an artist collective first and foremost, it is important to us to get involved in programs like Art Start that promote these young artists in the city, which is truly the base idea behind the Collective.
Here’s how it went: Gregory and I, with the help of David Rampersad (also part of the Collective), led a workshop on screen printing and social media for the great kids involved in the program. Gregory, our master screen printer, brought the kids their own individual screens to print their own unique designs onto paper and teach them the process behind printing onto fabric. The kids would later take the screens home with them so that they could continue to experiment with the technique and, of course, make their own swag, which they were very excited about. Apparently, everyone has a brand these days.
Simultaneously we executed a live social media campaign through our own story (you should be bummed if you missed it). We also posted photo and video highlights from the workshop. This was a good exercise to teach the kids in an interactive way how to engage followers on social media and continue to create their own brand. We also used the platform to promote their own accounts and further solidify the artist community feel we were trying to bring to the workshop.
I'd be lying if I didn't tell you that the entire thing ended in a freestyle rap battle. Turns out the kids have a lot of talents that we were excited to get even just previews of. Art Start does an amazing thing for these kids and this is definitely something we will be doing more of in the very near future. Definitely check out their website for more details on their great work.
In a day and age where machine-made products dominate, the people behind The Frye Company cherish the hard work that goes into making authentic products.
This marked our second year participating in The Frye Company's #MeetOurMakers pop-up series at their Flatiron store in Manhattan. We loved being a part of this event. Frye not only is a fantastic company, but also a fantastic company to work with. Their stores are also beautiful and we had the pleasure of having our pop-up in their new location in Flatiron this go around.
We discovered this at our first pop-up, but the brands compliment each other nicely, which showed with the set up that integrated seamlessly with the store. The idea behind the Meet Our Makers series is that Frye has prided itself on being an American made company that honors the craft of their own work. Given their success, Frye has now extended their efforts to honoring smaller companies with a similar backbone that want to make great products with their own hands. Hamptons Surf Company started with that mantra in mind and will continue to use opportunities like this one at Frye to spread that mindset.
We look forward to more pop-ups with Frye in the future.